This Privacy Policy explains how lv88b collects, uses, stores, and protects your personal data when you access or use our online gaming platform. Your privacy matters to us — please read this document carefully.
lv88b ("lv88b", "we", "us", "our") operates the online gaming and sports betting platform accessible at lv88b.app ("Platform"). We are committed to protecting the privacy and personal data of every individual who accesses or uses the lv88b Platform, including registered players, visitors, and prospective users ("you", "your", "User").
This Privacy Policy describes the categories of personal data we collect, the purposes for which we process that data, the legal bases on which we rely, and the rights available to you in relation to your personal data. This Policy is to be read in conjunction with the lv88b Terms and Conditions, which are incorporated by reference.
By registering an account on lv88b or by continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, you must discontinue use of the lv88b Platform.
lv88b collects the following categories of personal data in connection with your use of the Platform:
2.1 Identity Data: Full name, date of birth, nationality, government-issued identification number (such as MyKad number for Malaysian players), and copies of identity documents submitted during KYC verification.
2.2 Contact Data: Email address, registered mobile phone number, and, where voluntarily provided, physical address.
2.3 Financial Data: Payment method details including Touch n Go eWallet account references, Boost wallet identifiers, GrabPay references, and bank account numbers associated with Maybank, CIMB, Public Bank, or Hong Leong Bank accounts registered for deposit or withdrawal. Full payment card numbers are never stored by lv88b.
2.4 Transaction Data: Records of all deposits, withdrawals, game wagers, betting history, and bonus transactions conducted through your lv88b account, denominated in Malaysian Ringgit (MYR).
2.5 Technical Data: IP address, device type, browser type and version, operating system, screen resolution, session duration, and page interaction data collected automatically when you access the lv88b Platform.
2.6 Usage Data: Information about how you navigate and use the Platform, including game preferences, betting patterns, session frequency, and feature engagement.
2.7 Communications Data: The content of any communications you send to lv88b through live chat, support tickets, or email correspondence.
lv88b collects personal data through the following means:
lv88b processes your personal data for the following purposes:
5.1 Contractual necessity. The majority of lv88b's data processing activities are necessary for the performance of the contract between you and lv88b established by the Terms and Conditions. This includes account management, transaction processing, game delivery, and customer support.
5.2 Legal obligation. Certain processing activities — including KYC verification, age verification, AML screening, and transaction record-keeping — are required to comply with applicable legal and regulatory obligations.
5.3 Legitimate interests. lv88b processes technical and usage data on the basis of its legitimate interest in securing the Platform, preventing fraud, improving services, and understanding user behaviour at an aggregate level.
5.4 Consent. Where lv88b sends marketing communications or deploys non-essential cookies, it does so on the basis of your express consent. You may withdraw consent at any time by updating your communication preferences within your account settings.
lv88b does not sell your personal data to third parties. We may disclose your personal data in the following circumstances:
6.1 Service providers. lv88b engages carefully selected third-party service providers including payment processors (Touch n Go eWallet, Boost, GrabPay, Malaysian banks), KYC verification providers, fraud detection services, game content providers (Evolution Gaming, Pragmatic Play, Microgaming, NetEnt, Habanero), and cloud infrastructure providers. These providers process data solely as directed by lv88b under contractual data processing agreements.
6.2 Regulatory and legal authorities. lv88b may disclose personal data to regulatory bodies, law enforcement agencies, gaming authorities, or financial intelligence units where required by applicable law or pursuant to a valid legal order.
6.3 Business transfers. In the event of a merger, acquisition, or sale of all or a material part of lv88b's business assets, personal data held by lv88b may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.
6.4 Consent. lv88b may share your data with third parties where you have given explicit consent to such sharing.
lv88b retains personal data for as long as necessary to fulfil the purposes described in this Policy or as required by applicable law. In practice:
Upon expiry of the applicable retention period, lv88b will securely delete or anonymise your personal data in accordance with its data disposal procedures.
lv88b implements technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include 256-bit SSL/TLS encryption for all data in transit, encrypted storage of passwords using irreversible hashing algorithms, role-based access controls limiting staff access to personal data, regular security audits and penetration testing, and two-factor authentication options for account access.
While lv88b takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your lv88b account credentials. If you suspect that your account has been compromised, contact lv88b support immediately via live chat.
Subject to applicable law, you have the following rights in relation to your personal data held by lv88b:
To exercise any of the above rights, contact lv88b's support team via live chat. lv88b will respond to verified requests within thirty (30) days. Identity verification may be required before requests are processed.
10.1 lv88b uses cookies and similar technologies on the Platform to enable core functionality, maintain session state during your login, and analyse Platform usage at an aggregate level. Strictly necessary cookies are deployed on the basis of contractual necessity and do not require consent.
10.2 Analytics cookies — used to understand how players navigate and use the Platform — are deployed only with your consent, which is obtained via the cookie preference interface presented on first access. You may update your cookie preferences at any time from the footer of the Platform.
10.3 lv88b does not deploy advertising or cross-site tracking cookies. Third-party scripts on the Platform are limited to those directly necessary for game delivery and payment processing.
The lv88b Platform is strictly for adults aged twenty-one (21) and above. lv88b does not knowingly collect personal data from individuals under the age of 21. If lv88b becomes aware that a registered account is held by a person under the age of 21, the account will be immediately suspended, all associated balances will be forfeited, and the personal data of the minor will be deleted in accordance with applicable legal requirements. If you believe a minor has registered on the lv88b Platform, please notify us immediately via support.
lv88b may transfer your personal data to service providers located outside Malaysia. Where such transfers occur, lv88b ensures that appropriate safeguards are in place, including standard contractual clauses or equivalent data transfer mechanisms, to protect your personal data to the same standard as required under applicable Malaysian data protection law.
lv88b reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with the effective date updated accordingly. Where changes are material, lv88b will provide advance notice to registered users via the email address associated with their account. Your continued use of the lv88b Platform after the effective date of any amendment constitutes your acceptance of the revised Policy.
For any questions, concerns, or requests relating to this Privacy Policy or lv88b's data processing activities, please contact the lv88b support team through the live chat feature available after logging in to your account. You may also reach us at:
Email: [email protected]
lv88b aims to respond to all data protection enquiries within five (5) business days and to resolve substantive requests within thirty (30) days of receipt.
Six commitments underpinning the lv88b privacy framework
All data transmitted between your device and lv88b is encrypted using TLS — the same standard used by Malaysian banks and major e-commerce platforms.
lv88b does not sell, rent, or trade your personal data to third-party marketers. Your information is used exclusively to operate your account and improve your platform experience.
Identity and age verification protects both players and the platform. The 21+ minimum age requirement is enforced through document verification during account registration.
Access, correct, export, or delete your personal data by contacting lv88b support. All verified requests are handled within 30 days in line with applicable data protection obligations.
lv88b deploys only strictly necessary and analytics cookies — no cross-site advertising trackers. Analytics cookies require your explicit consent before activation.
Transaction monitoring and AML screening protect lv88b players and the wider financial system. Required data is processed under legal obligation and retained for the statutory minimum period.
Register with confidence. lv88b protects your personal data and your MYR balance with industry-standard security.
Players must be 21 or older. Please gamble responsibly.
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